Uebaa Maha-izy azy Ara-barotra nataon'i Marcelo Ruis Vargas Martinelli

Ny endrika Uebaa Maha-izy azy Ara-barotra nataon'i Marcelo Ruis Vargas Martinelli dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2023

Uebaa Maha-izy azy Ara-barotra

nataon'i Marcelo Ruis Vargas Martinelli

Mpanjifa: Laika

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

12,425

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #148861

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Uebaa Maha-izy azy Ara-barotra

Ny Uebaa dia maha-izy azy ara-barotra noforonina ho an'ny orinasa iray mamokatra vokatra ho an'ny ankizy. Miorina amin'ny hevitra efatra ny maha-izy azy: mahafinaritra, mety amin'ny fampiasana, maharitra ary manana ny hatsaran-tarehiny. Ireo hevitra ireo dia aseho amin'ny alalan'ny loko marobe, sary sary ary pictogram. Ny fitenim-piarahamonina an-tsary dia mikendry ny ankizy, fa ireo hevitra ara-barotra kosa miresaka amin'ny ray aman-dreny. Ampiharina amin'ny brandbook misy pejy 96, tags, karatra, fitaovana an-tsoratra, sokajy ivelany, tambajotra sosialy ary tranokala ity rafitra ity. Ny ankamaroan'ny zavatra pirinty dia vokarina amin'ny alalan'ny offset printing amin'ny loko CMYK, ary ny sary sary kosa dia noforonina amin'ny fomba nomerika.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Uebaa Maha-izy azy Ara-barotra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Uebaa Maha-izy azy Ara-barotra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Uebaa Maha-izy azy Ara-barotra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Refy & Fonosana: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Marika: Branding, visual identity, brand identity, illustration
Teknolojia Famokarana: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Fanamby Endrika: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Fikarohana: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Aingam-panahy: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Faharetan'ny Tetikasa: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Fizotr'asa: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Mpikambana ao amin'ny Ekipa: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Loharanon-tsary: Laika Design