CDU Hamburg Famantarana Marika ho an'ny Orinasa nataon'i Politikwerft Designagentur

Ny endrika CDU Hamburg Famantarana Marika ho an'ny Orinasa nataon'i Politikwerft Designagentur dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

CDU Hamburg Famantarana Marika ho an'ny Orinasa

nataon'i Politikwerft Designagentur

Mpanjifa: CDU Hamburg

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

15,322

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #153650

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny CDU Hamburg Famantarana Marika ho an'ny Orinasa

Ny CDU Hamburg dia famantarana marika (brand identity) noforonina ho an'ny antoko politika isam-paritra ao Hamburg, Alemaina. Ny famantarana dia mifototra amin'ny rafitra modiolaire izay manohana fiteny visoaly mitovy manerana ny gazety sy ny haino aman-jery nomerika. Ny mari-teny sy ny mari-tsary dia mampiray ny litera CDU miaraka amin'ny famantaran'i Hamburg, dia lapa misy tilikambo telo sy kintana roa, eo amin'ny sehatra faobe boribory manga maizina. Ny mari-tsary dia ampiasaina koa irery, ary ny sehatra faobe dia azo fenoina sary sy loko. Nisy tranokala mifanaraka (responsive websites) noforonina ho an'ny sampan-drafitra rehetra ao amin'ny fikambanana.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana CDU Hamburg Famantarana Marika ho an'ny Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana CDU Hamburg Famantarana Marika ho an'ny Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana CDU Hamburg Famantarana Marika ho an'ny Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Refy & Fonosana: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Marika: Graphics, Illustration, Visual Communication Design, Brand Design
Teknolojia Famokarana: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Fanamby Endrika: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Fikarohana: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Aingam-panahy: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Faharetan'ny Tetikasa: The project started in April 2022 in Hamburg and finished June 2023.
Fizotr'asa: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.