Yonghe Famolavolana Maha-izy azy ny Marika nataon'i Jan Creation Boutique Co.Ltd

Ny endrika Yonghe Famolavolana Maha-izy azy ny Marika nataon'i Jan Creation Boutique Co.Ltd dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2024

Yonghe Famolavolana Maha-izy azy ny Marika

nataon'i Jan Creation Boutique Co.Ltd

Mpanjifa: Yonghe Medical

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

13,519

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #157156

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Yonghe Famolavolana Maha-izy azy ny Marika

Ny Yonghe dia famolavolana maha-izy azy ny marika noforonina ho an'ny marika iray momba ny fitsaboana volo. Ny logo dia miorina amin'ny litera sinoa He avy amin'ny anaran'ny marika, endrika izay maneho fitomboana miakatra. Ny mariky ny dia namboarina avy amin'ny zana-tsipika manga telo misy teboka ivon-drafitra sy fiovaovan'ny loko, izay maneho fanavaozana tsy tapaka. Ny loko manga lalina mampitovy azy amin'ny fitsaboana, ny teknolojia ary ny hoavy dia mampifandray ny marika amin'ireo lafiny ireo. Dinamika ny rafitra jery ka azo ampifanaraka amin'ny toe-javatra maro. Ny tanjona dia ny hanavao ny marika efa nisy hatry ny ela sady hanamora ny fahafantaran'ny mpanjifa tanora sy vehivavy azy.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yonghe Famolavolana Maha-izy azy ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yonghe Famolavolana Maha-izy azy ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yonghe Famolavolana Maha-izy azy ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Refy & Fonosana: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Marika: Brand identity design, VI design, logo design, brand identification, hair medical brand
Teknolojia Famokarana: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Fanamby Endrika: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Fikarohana: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Aingam-panahy: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Faharetan'ny Tetikasa: The project was developed in Beijing in October 2022 and officially released in April 2023.
Fizotr'asa: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Mpikambana ao amin'ny Ekipa: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian