Xuannao Master Cha Famantarana ny Marika nataon'i Chushan Design

Ny endrika Xuannao Master Cha Famantarana ny Marika nataon'i Chushan Design dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2024

Xuannao Master Cha Famantarana ny Marika

nataon'i Chushan Design

Mpanjifa: Shenzhen Chushan Design Culture Group Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

85,906

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #160263

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Xuannao Master Cha Famantarana ny Marika

Xuannao Master Cha dia famantarana ny marika noforonina ho an'ny marika dite misy volavola avy any Shina. Ny logo dia mampiseho panda manao fanazaran-tena Qi Gong sinoa eo ambanin'ny litera midika hoe Qi, voasoratra amin'ny kaligrafia volomboasary mamirapiratra. Ilay sarin'ny panda, antsoina hoe Da Qi Xia, dia manana endrika feno hasina ary maneho herim-po sy fanahy velombelona. Ireo toetra ireo dia mifandray amin'ny volavola ao anaty dite. Ny kaligrafia sy ny panda dia mampifototra ny marika ao amin'ny kolontsaina Tatsinanana ary mahatonga ny zava-pisotro ho zatra amin'ny mpanjifa eo an-toerana. Tsy manana habe raikitra ny logo, ka ny fihetsiny sy ny haben'ny sariny dia azo amboarina araka ny fampiharana tsirairay.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Xuannao Master Cha Famantarana ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Xuannao Master Cha Famantarana ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Xuannao Master Cha Famantarana ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Refy & Fonosana: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Marika: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Teknolojia Famokarana: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Fanamby Endrika: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Fikarohana: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Aingam-panahy: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Faharetan'ny Tetikasa: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Fizotr'asa: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Mpikambana ao amin'ny Ekipa: Yin Peng
Li Linlin
Liu Xingyu
Loharanon-tsary: Chushan Design