Giao Hang Tiet Kiem Famolavolana Marika nataon'i M-N Associates

Ny endrika Giao Hang Tiet Kiem Famolavolana Marika nataon'i M-N Associates dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2024

Giao Hang Tiet Kiem Famolavolana Marika

nataon'i M-N Associates

Mpanjifa: M — N Associates

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

115,625

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #161550

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Giao Hang Tiet Kiem Famolavolana Marika

Ny fanovana ny famolavolana marika Giao Hang Tiet Kiem (GHTK) dia maneho am-pahamarinana ny fifamoivoizana sy ny kolontsaina Vietnamiana. Aingam-panahy avy amin'ny kodiaran'ny môtô sy ny sarintanin'ny lalana kely, ny logotype navolavolana indray sy ny kisary Confident Smile dia mampita hafaliana sy fahatokiana amin'ny alalan'ny fampidirana nomerika. Ny typography mihetsika dia maneho ny herin'ny dinamisma amin'ny tontolo an-tanàn'i Vietnam, mikendry ny hifanaraka amin'ny mpihaino eo an-toerana amin'ny vanim-potoana nomerika. Io fomba fanao vaovao io dia mampifandanja ny lova sy ny fanavaoana, ka misintona ny fototry ny fiainana mavitrika an-tanàn'i Vietnam.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Giao Hang Tiet Kiem Famolavolana Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Giao Hang Tiet Kiem Famolavolana Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Giao Hang Tiet Kiem Famolavolana Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Refy & Fonosana: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Marika: branding, logistic, dynamic, vietnam, green, digital
Teknolojia Famokarana: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Fanamby Endrika: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Fikarohana: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Aingam-panahy: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Faharetan'ny Tetikasa: The project was done within 6 months and was launched officially February 2024
Fizotr'asa: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Mpikambana ao amin'ny Ekipa: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh