Infinite Borders Maha-mombamarika ny Marika nataon'i Netease Games Art Design Center

Ny endrika Infinite Borders Maha-mombamarika ny Marika nataon'i Netease Games Art Design Center dia mpandresy sarobidy amin'ny 2025 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolamenaGrafika· 2025

Infinite Borders Maha-mombamarika ny Marika

nataon'i Netease Games Art Design Center

Mpanjifa: NetEase Games

Mpandresy A' Design Award Volamena amin'ny Sokajy Grafika

208,481

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #162820

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Infinite Borders Maha-mombamarika ny Marika

Infinite Borders dia maha-mombamarika ny marika ho an'ny lalao paikady mitranga amin'ny vanim-potoanan'ny Fanjakana Telo. Ny sary famantarana ny marika dia avy amin'ireo tarehintsoratra an-tsary ao amin'ny anarana sy avy amin'ny endrika efamira misy makarakara hita amin'ny fomba filalaovana lalao paikady. Ny mainty, ny mena ary ny fotsy, loko nalaza tamin'ny Tarana-mpanjaka Han, no ampiasaina ho loko fototra. Ny sori-borosy soratra kanto fisaka no manampy ho singa fanampiny. Ny endri-tsoratra maoderina no mameno rafitra ara-pahitana milamina sy fisaka. Ampiharina amin'ny peta-drindrina nomerika, ny takila mombamba ny mpampiasa ary ny zavatra vita pirinty io famolavolana io, ary azo itarina amin'ny lalana samihafa izy io sady mitazona ny fitovizan'ny endrika hita maso.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Infinite Borders Maha-mombamarika ny Marika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Infinite Borders Maha-mombamarika ny Marika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Infinite Borders Maha-mombamarika ny Marika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Refy & Fonosana: -
Marika: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Teknolojia Famokarana: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Fanamby Endrika: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Fikarohana: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Aingam-panahy: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Faharetan'ny Tetikasa: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Fizotr'asa: -
Mpikambana ao amin'ny Ekipa: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Loharanon-tsary: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023