Texture Maker Fanavaozana Marika nataon'i Texture Maker Enterprise Co. Ltd.

Ny endrika Texture Maker Fanavaozana Marika nataon'i Texture Maker Enterprise Co. Ltd. dia mpandresy sarobidy amin'ny 2025 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2025

Texture Maker Fanavaozana Marika

nataon'i Texture Maker Enterprise Co. Ltd.

Mpanjifa: Texture Maker Enterprise Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #165552

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Texture Maker Fanavaozana Marika

Texture Maker, izay miorina ho manam-pahaizana momba ny famolavolana ny firafitry ny sakafo, dia namarana indray ny paikady sy ny maha-izy azy momba ny marika mba hanohana ny fanitarana maneran-tany. Miorina amin'ny siansa momba ny sakafo sy ny fahaiza-manao amin'ny famolavolana, ny rafitra vaovao dia maneho ny tanjona hamoronana vokatra miavaka miaraka amin'ny mpanjifa. Tamin'ny alalan'ny fifanakalozan-kevitra lalina nandritra ny volana maro miaraka amin'ny ekipa momba ny marika avy any ivelany, dia manasongadina ny fahafahana mitarika ny fironana, manolotra vahaolana isan-karazany, ary mamorona vokatra izay manome aingam-panahy amin'ny traikefa mahafinaritra sy mamigaga momba ny nahandro maneran-tany.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Texture Maker Fanavaozana Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Texture Maker Fanavaozana Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Texture Maker Fanavaozana Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Marika: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Teknolojia Famokarana: Adobe Creative Suite, Co-create Workshop
Fanamby Endrika: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Fikarohana: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Aingam-panahy: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Faharetan'ny Tetikasa: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Fizotr'asa: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Mpikambana ao amin'ny Ekipa: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Loharanon-tsary: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN