Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika nataon'i Du Qingyu and Dong Xiuxiu

Ny endrika Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika nataon'i Du Qingyu and Dong Xiuxiu dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika

nataon'i Du Qingyu and Dong Xiuxiu

Mpanjifa: Piggy Express Creative Design Team

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

9,492

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #173387

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika

Piggy Express dia famolavolana mari-pamantarana ho an'ny marika noforonina ho an'ny serivisy fitaterana antso. Ny mari-pamantarana dia mampivoatra ny sarin'ny kisoa ao amin'ny logon'ny marika ho lasa naman-dia mahafinaritra. Ny loko manana fahamatorana avo dia mampitombo ny fahitana azo jerena amin'ny 42 isan-jato, ary ny endrika manokana dia mahatonga ny mari-pamantarana ho fantatra amin'ny haino aman-jery rehetra. Ny sary mihetsika dia mitarika ny mpampiasa amin'ny asa toy ny fampiasana kaopaonina sy ny fanaraha-maso ny lalana. Ny mari-pamantarana dia nohatsaraina tamin'ny alalan'ny fihodinana telopolo tamin'ny fanovana endrika ary notsapaina tamin'ny mpampiasa maherin'ny zato tany amin'ireo tanàna sinoa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Piggy Express Famolavolana Mari-pamantarana ho an'ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Refy & Fonosana: The sizes depend of the media where it is applied
Marika: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Teknolojia Famokarana: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Fanamby Endrika: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Fikarohana: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Aingam-panahy: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Faharetan'ny Tetikasa: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Fizotr'asa: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Mpikambana ao amin'ny Ekipa: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Loharanon-tsary: Piggy Express