Coffee Machine Sary Peta-drindrina Fototra nataon'i Edward Lu

Ny endrika Coffee Machine Sary Peta-drindrina Fototra nataon'i Edward Lu dia mpandresy sarobidy amin'ny 2026 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2026

Coffee Machine Sary Peta-drindrina Fototra

nataon'i Edward Lu

Mpanjifa: Lumine

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

5,374

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #175312

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Coffee Machine Sary Peta-drindrina Fototra

Ny Coffee Machine dia andiana peta-drindrina sary fototra noforonina ho an'ny karazana milina fanaovana kafe. Miala amin'ny sarin'ny fomba fiaina milamina mahazatra amin'ny fampiroboroboana milina fanaovana kafe ireo peta-drindrina ireo, fa mifantoka amin'ny lova efa ela sy ny injeniera alemà. Tara-pahazavana iray no mampifandray ny lasa amin'ny ankehitriny amin'ny sehatra tsirairay. Andiam-bokatra efatra no omena lohahevitra efatra: singa indostrialy, fanavaozana ara-teknolojia, toerana malaza maneran-tany, ary zava-mahagaga ara-injeniera. Kodiarana mifamatotra, puce elektronika, maritrano madinika ary planeta amin'ny habakabaka no ampiasaina ho fanoharana an-tsary. Naorina sy novolavolaina tamin'ny rindrambaiko 3D ireo sehatra ireo.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Coffee Machine Sary Peta-drindrina Fototra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Coffee Machine Sary Peta-drindrina Fototra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Coffee Machine Sary Peta-drindrina Fototra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Refy & Fonosana: The original posters were designed at 3634px x 2045px, 72 dpi.
Marika: Graphic Design, Key Visual, Advertisement Design, Poster
Teknolojia Famokarana: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Fanamby Endrika: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Fikarohana: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Aingam-panahy: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Faharetan'ny Tetikasa: The project started in December 2024 and ended in April 2025.
Fizotr'asa: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Mpikambana ao amin'ny Ekipa: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian