The Sands Wine Labels Ny Labes Divay nataon'i Giovanni Murgia

Ny endrika The Sands Wine Labels Ny Labes Divay nataon'i Giovanni Murgia dia mpandresy sarobidy amin'ny 2018 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2018

The Sands Wine Labels Ny Labes Divay

nataon'i Giovanni Murgia

Mpanjifa: Cantina Li Duni

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

19,745

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #67776

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Sands Wine Labels Ny Labes Divay

Mba hahafantarana ny famoronana ireo labila ireo dia natao tamin'ny teknika fanontana, ireo fitaovana ary safidin'ny grapika ny fikarohana, afaka maneho ny lanjan'ny orinasa, ny tantara ary ny faritany nateraka ireo divay ireo. Ny fiheverana ireo labels ireo dia manomboka amin'ny toetran'ny divay: ny fasika. Raha ny marina, ny voly dia maniry amin'ny fasika amoron-dranomasina lavitra kely avy any amin'ny morontsiraka. Ity foto-kevitra ity dia namboarina tamin'ny teknikan'ny embossing mba hananganana ny famolavolana eo amin'ny fasika eny amin'ny zaridaina Zen. Ireo marika telo ireo dia mandrafitra endrika iray izay maneho ny iraka ny divay.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana The Sands Wine Labels Ny Labes Divay, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana The Sands Wine Labels Ny Labes Divay. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana The Sands Wine Labels Ny Labes Divay dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Refy & Fonosana: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Marika: wine, label, packaging, wine label design
Teknolojia Famokarana: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Fanamby Endrika: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Fikarohana: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Aingam-panahy: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Faharetan'ny Tetikasa: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Fizotr'asa: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patanta: No copyrights on this project
Mpikambana ao amin'ny Ekipa: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Loharanon-tsary: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver