IGPizza Maha Ara-tsokajy Orinasa nataon'i Emanuele Grittini & Giuseppe Liuzzo

Ny endrika IGPizza Maha Ara-tsokajy Orinasa nataon'i Emanuele Grittini & Giuseppe Liuzzo dia mpandresy sarobidy amin'ny 2018 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2018

IGPizza Maha Ara-tsokajy Orinasa

nataon'i Emanuele Grittini & Giuseppe Liuzzo

Mpanjifa: IGPizza

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

11,164

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #65396

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny IGPizza Maha Ara-tsokajy Orinasa

Ny IGPizza dia maha ara-tsokajy orinasa noforonina ho an'ny marika pizza mitondra fitondrana. Ny maha ara-tsokajy dia mifototra amin'ny lamina nalaina avy amin'ny endrika hita amin'ny pizza iray, ary ireo lamina ireo dia mamorona endri-javatra ampiasaina amin'ny akora rehetran'ny orinasa sy amin'ny fandaminana ny toerana fivarotana. Ny endrika pizza mitsiky misy lela mivelatra dia manome ny marika toetra tsotra sy mahafinaritra. Ny fonosana pizza dia karohana amin'ny fomba flexography, fa ny menu bileta kosa dia pirinty amin'ny sivana miaraka amin'ny loko Pantone. Ny sary an-tsary eo amin'ny fonosana dia mitondra koa lahatsoratra fampiroboroboana ary fampahalalana momba ny fanaovana baiko. Ny maha ara-tsokajy dia novolavolaina niaraka tamin'ny mpanjifa tamin'ny alalan'ny fandaminana am-piaraha-miasa.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana IGPizza Maha Ara-tsokajy Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana IGPizza Maha Ara-tsokajy Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana IGPizza Maha Ara-tsokajy Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Refy & Fonosana: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Marika: Friendly, pizza, food, colorful, funny
Teknolojia Famokarana: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Fanamby Endrika: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Fikarohana: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Aingam-panahy: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Faharetan'ny Tetikasa: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Fizotr'asa: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Mpikambana ao amin'ny Ekipa: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo