Digital Design Days Maritrano ara-barotra nataon'i Jekyll & Hyde

Ny endrika Digital Design Days Maritrano ara-barotra nataon'i Jekyll & Hyde dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

Digital Design Days Maritrano ara-barotra

nataon'i Jekyll & Hyde

Mpanjifa: Digital Design Days

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

13,115

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #89836

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Digital Design Days Maritrano ara-barotra

Ny Digital Design Days dia maritrano ara-barotra noforonina ho an'ny hetsika iraisam-pirenena momba ny famolavolana nomerika. Ny logo dia famantarana mihaino ny fitakiana izay mifanaraka amin'ny haben'ny fampiasana azy amin'ny fanovana ny fahatevezan'ny singa tokana mandrafitra azy. Ny litera D dia miorina avy amin'ireo singa ireo ary manondro hazavana, angovo ary fihetsehana. Ny lisitry-loko misy sivy dia mamantatra ireo famoahana sy firenena samihafa, raha ny endrika tsipika kosa manohana ny fampiasana mainty sy fotsy. Ny maritrano dia mandeha eo amin'ny média nomerika sy ny fanontam-pirinty, na amin'ny habe kely na lehibe.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Digital Design Days Maritrano ara-barotra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Digital Design Days Maritrano ara-barotra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Digital Design Days Maritrano ara-barotra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Refy & Fonosana: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Marika: digital design, innovation, responsive logo, frequency, gradient, brand identity
Teknolojia Famokarana: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Fanamby Endrika: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Fikarohana: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Aingam-panahy: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Faharetan'ny Tetikasa: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Fizotr'asa: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patanta: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Mpikambana ao amin'ny Ekipa: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Loharanon-tsary: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019