Tualcom Marika Sy Marika Marika nataon'i Kenarkose Creative

Ny endrika Tualcom Marika Sy Marika Marika nataon'i Kenarkose Creative dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

Tualcom Marika Sy Marika Marika

nataon'i Kenarkose Creative

Mpanjifa: Tualcom

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

17,611

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #97583

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Tualcom Marika Sy Marika Marika

Ny lozom-balin'ny Tualcom dia aingam-panahy amin'ny onjam-peo radiofrequency, izay mifandray amin'ny sahan'ny orinasa miasa, ary mampifandray ireo litera Tual fotsiny izy. Noho izany, ny marika dia tsy manamafy ny anaran'ny orinasa ihany fa manondro ny sahan'izy ireo. Ny mariazy dia miforitra amin'ny fiheverana ireo fehikibo mena izay mifangaro amin'ny manga manga mba hahatratrarana ny fitohizan-tena sy ny serasera. Ny fiteny grika vokariny sy ny rafitry ny fahitana dia mifandraisa haingana amin'ny mpihaino malalaka ampifamadika sy mahomby.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Tualcom Marika Sy Marika Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Tualcom Marika Sy Marika Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Tualcom Marika Sy Marika Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Refy & Fonosana: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Marika: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teknolojia Famokarana: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Fanamby Endrika: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Fikarohana: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Aingam-panahy: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Faharetan'ny Tetikasa: The project started in October 2018 and finished in February 2019 in Ankara.
Fizotr'asa: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Mpikambana ao amin'ny Ekipa: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Loharanon-tsary: All visual materials were designed and produced by Kenarköşe Creative.