Ny endrika Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity) nataon'i Ruis Vargas dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity)

nataon'i Ruis Vargas

Mpanjifa: Laika

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

12,800

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #98423

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity)

Ny Superlimao dia maha-zava-dehibe marika noforonina ho an'ny orin-tsampan-drafitra any Brezila. Ny logo dia nalaina tahaka avy amin'ny sora-baventy grotesque, izay manome feo matotra mifanohitra amin'ny andiana sary sy lamina maro loko. Ny maha-zava-dehibe dia ahitana karatra fifandraisana (business cards), sticker fanaovana envelop, fanolorana ara-drafitra ary poster. Ny poster dia printy amin'ny taratasy offset 75 grama ary apetaka amin'ny rindrina sy ny sisin-trano mba hanamarihana ny foibem-birao sy ny toerana fananganana ny trano. Ny fitenim-pahitana dia afaka matotra na miavaka, arakaraka ny hafatra sy ny toe-javatra manodidina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Superlimao Maha-zava-dehibe amin'ny Marika (Brand Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Refy & Fonosana: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Marika: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknolojia Famokarana: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Fanamby Endrika: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Fikarohana: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Aingam-panahy: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Faharetan'ny Tetikasa: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Fizotr'asa: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patanta: Laika Design
Mpikambana ao amin'ny Ekipa: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Loharanon-tsary: Laika Design