Morph Famantarana Sakafo sy Zava-pisotro nataon'i Mars Design Consultants

Ny endrika Morph Famantarana Sakafo sy Zava-pisotro nataon'i Mars Design Consultants dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2020

Morph Famantarana Sakafo sy Zava-pisotro

nataon'i Mars Design Consultants

Mpanjifa: Mars Design Consultants

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #98855

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Morph Famantarana Sakafo sy Zava-pisotro

Book Text: Ny Morph dia programa famantarana ho an'ny bar sy trano fisakafoanana eo amin'ny tampon-trano any Hangzhou, Chine. Ny endri-marika dia mifototra amin'ny Liangzhu, tantara fitiavana taloha avy any Shina, ary koa amin'ny elatra mamiratra amin'ny lokony maro (iridescent) an'ny lolo blue morpho. Ny logo dia mampiray ny endriky ny elatry ny lolo vavy sy lahy ho endri-marika iray. Ny fototra volomparasy manjombona dia manolotra fahatsiarovana alina feno kintana, ary ny elatra kosa maneho fisandrahaka lokon'avana. Ny endrika lolo toy ny kaleidoscope no fitaovana an-tsary lehibe indrindra. Ampiharina amin'ny menu, ny bôetin'afo, ny fanentanana mihetsika (motion projections) ary ny sarin-tsokitra amin'ny rindrina io endrika io.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Morph Famantarana Sakafo sy Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Morph Famantarana Sakafo sy Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Morph Famantarana Sakafo sy Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Refy & Fonosana: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Marika: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Teknolojia Famokarana: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Fanamby Endrika: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Fikarohana: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Aingam-panahy: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Faharetan'ny Tetikasa: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Fizotr'asa: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patanta: MARS
Mpikambana ao amin'ny Ekipa: Angela Lu Zhang
Nico Xu YiFei
Loharanon-tsary: MARS