Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu nā Guangzhou Cheung Ying Design Co., Ltd.

Ko te hoahoa Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu nā Guangzhou Cheung Ying Design Co., Ltd. he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu

nā Guangzhou Cheung Ying Design Co., Ltd.

Kiritaki: Guangzhou Cheung Ying Design Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

13,467

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #110699

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu

Ko te Tuhinga Pukapuka: He hoahoa takotoranga mo tetahi wai rosa roxburghii e aro ana ki nga kaihoko rangatahi. Ko te wai he mea hangai kia horoi i te mangai i te wa o nga kai, me te tuku i tetahi kowhiringa hauora me te taunga kai. Ko te ipu he kohuke konumohau, 245 ml te nui. Ko te ipu, 65 mm te roa, 65 mm te whanui, 95 mm te teitei. Ko nga whakaahua e whakakotahi ana i te ahua tuhituhi-a-graffiti me te toi-a-pop. Kei roto te ingoa kaipakihi i tetahi ahua rerekē o te wai e purero ana. Ko nga tae kanapa me te taupatupatu e homai ana ki te ipu he ahua rangatahi, he ahau nei.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cilly Ko te Mahi Matua: Ipu Kai Waipiro Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Inenga & Pēketanga: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tūtohu: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Hangarau Whakanao: The design material is made of aluminum can.
Wero Hoahoa: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Rangahau: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Whakaaweawe: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Roanga o te Kaupapa: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Rerenga Mahi: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Ngā Mema o te Rōpū: Creative Director: Zhiji Dong
Designer: Lu Gu