Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia nā China Resources Snow Breweries Ltd.

Ko te hoahoa Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia nā China Resources Snow Breweries Ltd. he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia

nā China Resources Snow Breweries Ltd.

Kiritaki: China Resources Snow Breweries

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,841

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144566

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia

Kōrero Pukapuka: Ko Qinshihuang CPA he hoahoa whakakopaki mō tētahi pia mahi-toi i te wāhanga China Pale Ale. Ko te āhua o te pounamu me te kaki pounamu e whakamahi ana i ngā huānga tino nō te whakatipuranga Qin, ā, ko te hanga e whakamaharatia ai he kapu pounamu whero me ōna tauira kapua nō ngā wā o Qin me Han. Ko tētahi haki e karapoti ana i te kaki pounamu e tohu ana i te hua nei he kaiārahi mō te momo China Pale Ale. Ko tētahi tohu tuhi hīri i te pokapū, te momo tuhi kotahi o te whakatipuranga Qin, e homai ana i tētahi āhua tuku iho me te āhua tawhito. I hangaia te hoahoa nei hei pounamu karaehe 315 mL me te kēna konumohau 550 mL.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Qinshihuang Cpa Mahi Tuatahi: Te Whakakopaki Pia i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Inenga & Pēketanga: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tūtohu: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Hangarau Whakanao: aluminium can, glass bottle
Wero Hoahoa: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Rangahau: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Whakaaweawe: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Roanga o te Kaupapa: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Rerenga Mahi: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Ngā Mema o te Rōpū: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao