It Is In Your Genes Tuakiri Hihiri nā Bianka Foldi and Robert Valoczi

Ko te hoahoa It Is In Your Genes Tuakiri Hihiri nā Bianka Foldi and Robert Valoczi he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2023

It Is In Your Genes Tuakiri Hihiri

nā Bianka Foldi and Robert Valoczi

Kiritaki: Genecontact

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō It Is In Your Genes Tuakiri Hihiri

I waihangahia tenei tohu tohu mo te ratonga tohu ira tangata, ma reira ka kitea te ahua o nga mate ira pea. Pērā i te hanganga DNA, i hangaia ano te ariā hoahoa ki runga i te punaha waehere, ara ko nga tohu Morse i hangaia mo nga reta o te piapa. Ka taea te kite i tetahi kupu penei, ka huri i te waitohu pateko hei tuakiri hihiri. Ko te moko, ko te ingoa o te Kiritaki i tuhia e nga waehere, ka mau i te hangahanga-rua o te DNA. Koinei te ahua o te pakihi a te Kiritaki e whakaatahia ana i runga i te ariā me te kanohi i roto i te tuakiri.

Te Whakamihi

Mō te A' Design Award Parahi

Ko It Is In Your Genes Tuakiri Hihiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko It Is In Your Genes Tuakiri Hihiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a It Is In Your Genes Tuakiri Hihiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tūtohu: dynamic brand identity, flexible brand identity, brand identity
Hangarau Whakanao: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Whakaaweawe: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Roanga o te Kaupapa: The project started in July 2021 October in Budapest. The website development is still ongoing.
Ngā Mema o te Rōpū: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon