Peke ki te ihirangi
Culture to Technology Identity Pānui Whakaari nā Lei Wang

Ko te hoahoa Culture to Technology Identity Pānui Whakaari nā Lei Wang he kaitoa whakahirahira o te 2025 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


PāratinamuWhakairoiro· 2025

Culture to Technology Identity Pānui Whakaari

nā Lei Wang

Kiritaki: Hefei High Tech Digital Technology Co., LTD.

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Whakairoiro

1,514,114

Ngā Tae

Te Hoahoa

Mō Culture to Technology Identity Pānui Whakaari

Ko Culture to Technology Identity he pānui whakaari i hoahoatia hei whakaatu i roto i ngā pouaka rama o ngā tūranga pahi. Kei te wāhanga o runga, ko te pūāhua Hainamana mō Anhui e karapotia ana e ngā āhua rongonui o te hoahoanga whare o Huizhou, hei whakamahara i te hītori me te ahurea o taua rohe. Ka huri haere te pūāhua hei ara hiko, ā, ka mutu ki ngā pūāhua Hainamana e whā mō Hefei High Tech. Ko te rahi o te pānui he 60 mā te 90 henemita. Ka tāia ngā tae kikorangi rerekē mā te tā tae motuhake, ā, ka pania ngā rārangi ara hiko ki te wanihi UV ā-wāhi kia puta ai te āhua tairanga.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Culture to Technology Identity Pānui Whakaari te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Culture to Technology Identity Pānui Whakaari i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Culture to Technology Identity Pānui Whakaari tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Inenga & Pēketanga
60X90cm
Tūtohu
Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Hangarau Whakanao
The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Wero Hoahoa
Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Rangahau
In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Whakaaweawe
The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Roanga o te Kaupapa
The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Rerenga Mahi
The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Pātene
Hefei High Tech Digital Technology Co., LTD.
Ngā Mema o te Rōpū
Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Whakamana Whakaahua
Hefei High Tech Digital Technology Co., LTD.

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