Songhua River Rice He Toenga Kiki nā 33 and Branding Co., Ltd.

Ko te hoahoa Songhua River Rice He Toenga Kiki nā 33 and Branding Co., Ltd. he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Songhua River Rice He Toenga Kiki

nā 33 and Branding Co., Ltd.

Kiritaki: Sourceage

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

42,119

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89941

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Songhua River Rice He Toenga Kiki

Ko te Songhua River Rice, he hua raihi mutunga nui i raro i te Raupapa Kai Kaiora. I te mea ko te ahurei Hainamana tawhito - ka whakatata atu te Raumanga o te Spring, ka hangaia e ratou he hua raihi kikii ataahua hei koha ki nga kaihoko o nga Tohu o te Wai, na reira ko te hoahoa katoa kia whakanuia te wairua ngahau o te Waari o te Ao, e whakaatu ana i nga waahanga ahurea Haina. me te tikanga pai

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Songhua River Rice He Toenga Kiki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Songhua River Rice He Toenga Kiki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Songhua River Rice He Toenga Kiki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Inenga & Pēketanga: Width 210mm x Depth 40mm x Height 160mm
Tūtohu: Package，China，Rice，Food，Festival，Cultural
Hangarau Whakanao: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Wero Hoahoa: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Rangahau: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Whakaaweawe: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Roanga o te Kaupapa: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Rerenga Mahi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Pātene: Copyrights belong to 33 and branding, 2019.
Ngā Mema o te Rōpū: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Whakamana Whakaahua: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.