Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro nā Wen Liu and Rong Mei

Ko te hoahoa Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro nā Wen Liu and Rong Mei he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro

nā Wen Liu and Rong Mei

Kiritaki: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

30,610

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89952

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro

Ko Xin You Ran Baijiu he hoahoa kōpaki mō tētahi waipiro Hainamana i tukuna mō tētahi tau kāhui whetū. Ko te āhua matua ka tuituia te tuhi āta Hainamana ki te peita whenua. Ka hono te tārai mārō o te tuhi āta ki te hōhonutanga mokowā me ngā taipitopito ririki o te peita, nā reira ka pānuitia ngā momo toi e rua hei āhua kotahi. Ko te kaupapa ko Hai, te tohu o te poaka i te kāhui whetū Hainamana. Ka whakamahia ngātahitia te pepa, te uku me te rākau hei whakaatu i te āhua ahurea Hainamana. Ko te roa o te pouaka he 180 mm te roa, 150 mm te whānui me te 320 mm te teitei.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Xin You Ran Baijiu Mahi Matua: Kōpaki Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
Inenga & Pēketanga: The packaging box size is 180mm in length, 150mm in width, 320mm in height.
Tūtohu: Zodiac, Calligraphy, Chinese painting, Pig, Culture
Hangarau Whakanao: The materials of design are paper, ceramic and wood.
Wero Hoahoa: The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
Rangahau: This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
Whakaaweawe: The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
Roanga o te Kaupapa: The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
Rerenga Mahi: The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang
Whakamana Whakaahua: Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.