Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata minn Dennis Furniss

Id-disinn Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata minn Dennis Furniss huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2021

Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata

minn Dennis Furniss

Klijent: Pepsi

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

35,686

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #123071

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata

Pepsi Culture hija serje ta' laned f'edizzjoni limitata maħluqa għal marka ta' xorb artab fil-Messiku. Is-serje tikkonsisti f'sitt laned kollezzjonabbli, u kull landa tirrappreżenta belt Messikana waħda. Stejjer lokali, tradizzjonijiet u referenzi artistiċi huma tradotti f'disinni illustrattivi li jgħaqqdu simboli kulturali antiki ma' approċċ ta' disinn kontemporanju. Kull landa hija magħmula mill-aluminju, iżżomm 12-il uqija u hija mtemmha bi stampar offset ta' definizzjoni għolja. Il-laned jinbiegħu individwalment u flimkien jiffurmaw serje li tirrifletti d-diversità reġjonali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensjonijiet u Ippakkjar: 12 Oz Cans, sold individually as a series.
Tikketti: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Teknoloġija tal-Produzzjoni: High definition offset printing on alluminum
Sfida tad-Disinn: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Riċerka: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Ispirazzjoni: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Tul tal-Proġett: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Fluss tal-Operazzjoni: Not applicable
Privattivi: Not applicable
Membri tat-Tim: PepsiCo Design Latin America
Krediti tal-Immaġni: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.