Settlements Cenyeliztli Netlahtolli ītēchcopa Pancho Gonzalez

Tlanāhuatīlli Settlements Cenyeliztli Netlahtolli ītēchcopa Pancho Gonzalez cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2020

Settlements Cenyeliztli Netlahtolli

īpal Pancho Gonzalez

Tlanāhuatīlli: Inbrax

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

14,436

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #103849

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Settlements Cenyeliztli Netlahtolli

Altepechantli nemi cemanahuac, huel Latinoamerica. Inin netlahtolli tequitl quinequi centlaliz tomin oc occequintin ihuan quichihua ipan ce copinaloni in ayoc nemia. Para boleto, tlacah quinequiyah yauh itech sitio web para cohuaz, auh zan oquimattiqueh in copinaloni ahmo nemia, nochi huel quinmacaqueh intomin ipan calpixcalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Settlements Cenyeliztli Netlahtolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Settlements Cenyeliztli Netlahtolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Settlements Cenyeliztli Netlahtolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Huēyiliztli īhuān Tlacualtepēhualli: Trailers, posters, digital ads and social media.
Tōcāitl: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tlachīhualiztli Māchiyōtl: Integrated campaign across 5 countries in South America.
Tlanāhuatīlli Nētēcahuilīztli: First online collecting campaign done by Techo Latam.
Tlatēmōliztli: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Tēyōllālīliztli: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Tēquitl Cāhuitl: Chile, Peru, Argentina, Brazil and Colombia.
Tēquitl Ōhuitl: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patentēmeh: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Calpolli Tlācah: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Īxiptla Tlanēxtīlli: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando