Xicpanahuī campa tlahtōlli
Inspiration Matlatzintli ītēchcopa WenYuan Chen and Ze Hao

Tlanāhuatīlli Inspiration Matlatzintli ītēchcopa WenYuan Chen and Ze Hao cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


CozticteocuitlatlTzahualtepoztli· 2021

Inspiration Matlatzintli

īpal WenYuan Chen and Ze Hao

Tlanāhuatīlli: Zippo

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tzahualtepoztli Tlamantli

92,498

Tlapalli

Tlanēxtilistli

Ītechcopa Inspiration Matlatzintli

Inspiration ce matlatzintli in omochiuh ipampa in tlanextilizmachiyotl Zippo. Inin matlatzintli quinextia in tlanextilizmachiyotl ica ce yancuic tlachializtli ihuan ce tlaixpan campa in tlacah huel motequitiliah. In ixiptlahuan in molinihuah quimacah in amoxxotl ce tlachializtli yancuic ihuan tlayeyecolli. Ce tliltic tlachializtli motlalia ipan mochi in tlatecpanaliztli inic ce tlachializtli cenca melahuac mochihuaz. In tlaixpan tequitiliztli omochiuh ica yancuic tepoztlatequipanoliztli inic in tlacah amo quicahuazqueh in matlatzintli. In inecuiltonol ca in quipehualtiz ce tlahtolli inhuan in tlacohuanimeh ihuan quinextiz in itlamatiliz in tlanextilizmachiyotl ica ce axcan tlachializtli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Inspiration Matlatzintli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Inspiration Matlatzintli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Inspiration Matlatzintli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Huēyiliztli īhuān Tlacualtepēhualli
UI UX technology and website construction
Tōcāitl
Z-era, Fashion
Tlachīhualiztli Māchiyōtl
Using progressive UI technology to realize
Tlanāhuatīlli Nētēcahuilīztli
The team received a lot of database and found it hard to sort out
Tlatēmōliztli
To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Tēyōllālīliztli
ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Tēquitl Cāhuitl
Shanghai 2020.11-2021.2
Tēquitl Ōhuitl
To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patentēmeh
"Trademark (Year) Trademark Holder."
Calpolli Tlācah
Wenyuan Chen and Ze Hao
Īxiptla Tlanēxtīlli
ZIPPO NO.347274

Tlacōhualli

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