Tlanāhuatīlli Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan ītēchcopa Willy Lai and Dave Torres cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tzahualtepoztli ihuan Tzahualtepoztli Tlachihchihualiztli Nēhuilīztli Tlamantli.
CozticteocuitlatlTzahualtepoztli· 2020
Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan
īpal Willy Lai and Dave Torres
Tlanāhuatīlli: Macy's
Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tzahualtepoztli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #93996Tlanēxtilistli
Ītechcopa Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan
In Macy's imatlatzalan ce tlanamacoyan tlein quincahuilia in tlacohuanime ma quicohuacan in Macy's itlanamacahuan ipan matlatzalan. Inin matlatzalan omoyancuili ipan xihuitl 2019 ica intlananquililiz in tlacohuanime, ihuan ic omochiuh ce tlachichihualiztli chipahuac, amo ohui ihuan tlaquentli-yollotiloni. In itlatecpanaliz quicui in tlaquentli amoxtlacuiloliztli ihuan in tlacohuani tepoztlachichihualli, ihuan quinequi quixelotiz in Macy's intech occequintin tlanamacaque. Omotequitilti in yancuic matlatzalan tepoztlamatiliztli tlein monenequilia, ic in matlatzalan huel motta ipan laptop tepozmachiotl, tabletas ihuan smartphones. In tlacatl itlaixmatiliz tlatemoliztli oquiyacana in yancuiliztli, ompa mopohua in tlatlaniliztli, in tenonotzaliztli ihuan in tequitiliz tlayecoliztli.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl
Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Macy’s Website Tlanamacaliztli Matlatzalan Tlanamacoyan quiyolchicahua ihuan quipaquiltia in tlacah.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Huēyiliztli īhuān Tlacualtepēhualli
- We developed reponsive web design across different devices.
- Tōcāitl
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Tlachīhualiztli Māchiyōtl
- We utilized modern responsive web technologies.
- Tlanāhuatīlli Nētēcahuilīztli
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Tlatēmōliztli
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Tēyōllālīliztli
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Tēquitl Cāhuitl
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Tēquitl Ōhuitl
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Calpolli Tlācah
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Īxiptla Tlanēxtīlli
- Images courtesy of Macys.
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
