Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli ītēchcopa Gabriela Maria Straka

Tlanāhuatīlli Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli ītēchcopa Gabriela Maria Straka cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2021

Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli

īpal Gabriela Maria Straka

Tlanāhuatīlli: Brau Union Österreich AG

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

14,029

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #118582

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli

Amoxtlahcuilolli Cervesa Tlamanitiliztli 2020 in tlacatlahcuilolli tlaixnextilli itech in cervesa tlamanitiliztli Austria tlalpan. In tlaixnextilli quinextia in tlanahuatilli macehualtin xiuhpohualli 18 ihuan ohtli, in mochihua ica ce mopatiani tlachpanaliztli tianquiztli, tlachihualli itech mecatlahtolli ihuan tlecaxitl tlahtolnechicoliztli. In tlahtolli itech monequi cervesa yolizhuatiloni, iliztli tlaihtoliztli, cervesa tlachihualiztli mochipa mopiyaz, tlaneltoquiliztli ihuan amo octli tlanahuatiliztli. Amo ohuih tlaixcopinaliztli ihuan tlamachiotl quinextia in tlapohualli ica ce yectli mocaquiliztli. In tlaixnextilli quipiya 64 amatl tlen tlahtolli ihuan nahui amatl tlen tentli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Beer Culture 2020 Tlanahuatilli Tlachpanaliztli Tianquiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Huēyiliztli īhuān Tlacualtepēhualli: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tōcāitl: beer culture report, beer culture, beer, market research, Austria
Tlachīhualiztli Māchiyōtl: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Tlanāhuatīlli Nētēcahuilīztli: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Tlatēmōliztli: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Tēyōllālīliztli: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Tēquitl Cāhuitl: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Tēquitl Ōhuitl: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentēmeh: Copyrights belong to Brau Union Österreich AG, 2020
Calpolli Tlācah: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Īxiptla Tlanēxtīlli: Brau Union Österreich AG