Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign) ītēchcopa Dennis Furniss

Tlanāhuatīlli Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign) ītēchcopa Dennis Furniss cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlanextiliztenoyotl· 2021

Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign)

īpal Dennis Furniss

Tlanāhuatīlli: Doritos

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

98,262

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #122993

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign)

Ce Tennamiquiliztli, Ce Tetlauhtilli, inin ce tlanextilizpan tlanahuatilli tequitl omochiuh ipampa Doritos inic quipalehuia in LGBTQ altepetlacayotl. Inin tequitl oquinnotz in tlacah ma quinextican inixiptla campa quintennamiqui inicnihuan, incenyeliz ihuan intlazohtlacahuan. Cecen tennamiquiliztli tlen omonexti omocuep ce tomin tetlauhtilli ipampa in altepetlacayotl. Inin tequitl omotemacac ipan televisión, ipan social media, ipan internet ohtli ihuan ipan occequi tlanextiliztli tequitl. Ome metztli omochiuh ompa Mexihco ihuan Brasil, ihuan oquiselih tenanquililiztli itech nohuian cemanahuac. In itlanequiliz catca quinnechicoz in tlacah ihcuac in tlacah huehca monemitiayah ce ihuan occe.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign) ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign) quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Doritos One Kiss One Donation Tlanextilizpan Tlanahuatilli Tequitl (Digital Advertising Campaign) quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Huēyiliztli īhuān Tlacualtepēhualli: Does not apply
Tōcāitl: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tlachīhualiztli Māchiyōtl: We leveraged a marketing mix of TV, social media, online, branded activations.
Tlanāhuatīlli Nētēcahuilīztli: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Tlatēmōliztli: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Tēyōllālīliztli: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Tēquitl Cāhuitl: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Tēquitl Ōhuitl: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Calpolli Tlācah: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Īxiptla Tlanēxtīlli: All images are property of PepsiCo International