Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo ītēchcopa Miraen Design Team

Tlanāhuatīlli Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo ītēchcopa Miraen Design Team cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Temachtiloliztli, Temachtilizpalehuilli ihuan Nemachtiloliztlahtolpamitl Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTemachtiloliztli· 2023

Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo

īpal Miraen Design Team

Tlanāhuatīlli: Mirae-N

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Temachtiloliztli Tlamantli

616,219

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #148327

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo

Ggaedok ce machiyotl tlen quinnextia miec amoxtin tlen tepalehuia ipan Corea tlahtolli tlamachtiliztli. In tocaitl Ggaedok mochihua ica in Corea tlahtolli Ggaewooja Dokhaeryuk, tlen quihtoznequi ma moixitili in neyolchicahualiztli ihuan in amoxpohualiztli tlaixmatiliztli. In machiyotl quicetilia in tocaitl ihuan in tlahtolmachiyomeh (quotation marks), tlen mopepenqueh pampa in intlachializ quinneneuhcayotia in Corea tlahtolmachiyomeh consonantes ihuan vocales. Tlapalmeh tlen mopepenqueh itech Pantone tlapalmeh quinnextiliah cequi itlacotyan in tlahtolmachiyomeh, ihuan ce tlapepetlaquiliztli amo pepetlacac quinhueyilia inneittaliz. In tlacayomeh tlen omoicuilohqueh ipan in tlahtolamoxtli ihuan ipan in amoxpohualiztli tlaixmatiliztli amoxtli quinpaquiltia in momachtianimeh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ggaedok Tlamachtiliztli Tlapalehuiliztli Imachiyo quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Huēyiliztli īhuān Tlacualtepēhualli: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tōcāitl: Education, Print, Design, Branding
Tlachīhualiztli Māchiyōtl: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Tlanāhuatīlli Nētēcahuilīztli: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Tlatēmōliztli: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Tēyōllālīliztli: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Tēquitl Cāhuitl: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Tēquitl Ōhuitl: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Calpolli Tlācah: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works