Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah ītēchcopa Tai Yuan Chiou and Chien Chun Feng

Tlanāhuatīlli Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah ītēchcopa Tai Yuan Chiou and Chien Chun Feng cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2023

Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah

īpal Tai Yuan Chiou and Chien Chun Feng

Tlanāhuatīlli: Momentum Bikes

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

34,302

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #149139

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah

Ride on the Right Track ("Yeliztli Ipan Melahuac Ohtli") ye se tlamahuiztli nemachtiloni tepapaquiliztli in cequintin tlacah, tlachichiuhtli ipampa se bicicleta tocaitl, inic quinextiz cualli nemiliztli in mochipa tonalli. In tlamahuiztli quimopohuia teixiptlayotl ihuan nechichihualiztli tlen nemi, se xoxoctic tlapalli, xochicualli teixiptlayotl ihuan yolic tlahtolli inic cualli nemiliztli mocahuaz iuhqui monequi. Tlaneltililiztli quipia infográfico tlen pahpaqui neltiliztli, tlacatlaliliztli icuiloliztli ipan Instagram ihuan Facebook, se panoliztli tlen nemi ihuan se social media chihchiuhqui. Cualli ohtlacayotl ihuan altepetl milchihualiztli monequi motlacamati ica tepitzin, amo ohui tlachihualiztli. In tlen nequi ye se nochtin tepapaquiliztli tlachihualli ipan mochipa tlapehpenaliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Ride on the Right Track Nemachtiloni Tepapaquiliztli in Cequintin Tlacah quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Huēyiliztli īhuān Tlacualtepēhualli: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tōcāitl: Social Media Campaign, Illustration Design, Eco-friendly, Green
Tlachīhualiztli Māchiyōtl: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Tlanāhuatīlli Nētēcahuilīztli: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Tlatēmōliztli: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Tēyōllālīliztli: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Tēquitl Cāhuitl: The project started in April and ended in May 2022 in North America and Europe.
Tēquitl Ōhuitl: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patentēmeh: Copyrights belong to Momentum Bike, 2023.
Calpolli Tlācah: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Īxiptla Tlanēxtīlli: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak