The Imperial Patek Philippe Tlanamaquiliztli Tequitl ītēchcopa Phillips

Tlanāhuatīlli The Imperial Patek Philippe Tlanamaquiliztli Tequitl ītēchcopa Phillips cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlanextiliztenoyotl· 2024

The Imperial Patek Philippe Tlanamaquiliztli Tequitl

īpal Phillips

Tlanāhuatīlli: Phillips

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

188,444

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #160427

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Imperial Patek Philippe Tlanamaquiliztli Tequitl

Cemanahuac miyec tlamatiliztli nemiliztli Phillips ihuan Bacs ihuan Russo oquichiuhqueh inic quitlahtoltizqueh in tlanamacayotl ce ahmo miyec Patek Philippe tepoztlapohualli, ye oquipixaya Aisin Gioro Puyi, mochi tlalticpac momati in Achtopa Tlatoani, quipixtoc machiyotl tlahcuilolli, cinematico nextli, nehnemilistli documental nextli, amoxtli ihuan nextiliztli ohtli ipan Nueva York, Londres, Taipei, Singapur ihuan Hong Kong; quinemiltia in yancuic nehnemilistli ihuan in tlaneltoconi canin oquiz in tepoztlapohualli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

The Imperial Patek Philippe Tlanamaquiliztli Tequitl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Imperial Patek Philippe Tlanamaquiliztli Tequitl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Imperial Patek Philippe Tlanamaquiliztli Tequitl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
Huēyiliztli īhuān Tlacualtepēhualli: As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
Tōcāitl: Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
Tlachīhualiztli Māchiyōtl: The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
Tlanāhuatīlli Nētēcahuilīztli: The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found.
Tlatēmōliztli: The documentary film was the result of years of research including the authentication of the watch involving experts.
Tēyōllālīliztli: The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
Tēquitl Cāhuitl: The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
Tēquitl Ōhuitl: The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
Patentēmeh: Watch display case by Lekoni
Calpolli Tlācah: CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin
Īxiptla Tlanēxtīlli: Phillips