Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli ītēchcopa Olha Takhtarova

Tlanāhuatīlli Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli ītēchcopa Olha Takhtarova cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2024

Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli

īpal Olha Takhtarova

Tlanāhuatīlli: SOTB and D

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

15,963

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #160663

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli

Fruit Bar in tlatzacuiltiloni tlanechicoltiloni īpampa miac nepapan yōlqualoni tlacualtzintli tlen ahmo tlanamacōni. In tlacualtzintli mochīhua ihuic tlaōlli, xōchicualli īhuān xinachtli, ahmo motequihuia āmoxochōtl xinēxtli. Cecen nepapan, quen chapalxōchicualli, higos, plum, dates īhuān miac-xōchicualli, monextia īpan cē tlacōpi tlen quinpiya 140 ihuan 130 millimetros. In tlapalcuecuepca chīchīltic, coztic, xoxoctic, texohtic īhuān chīchiltic quixēxeloa in nepapan xōchicualli īpan tlanamacōyān. In tlācaxōchicualli ixiptlayotl quinēxtia cecen xōchicualli īhuān quineltoca chicāhualiztli īhuān pāquiliztli. Cē tōca teōtlahtōlli omochīuh īpan cecen tlacualtzintli inic quimonextiliz iuhqui ihcuāc motta īhuān quimacaz in tōcayōtl cē cualli neyōllohtiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Fruit Bar Tlatzacuiltiloni ītech Tlacualtzintli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Huēyiliztli īhuān Tlacualtepēhualli: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tōcāitl: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tlachīhualiztli Māchiyōtl: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Tlanāhuatīlli Nētēcahuilīztli: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Tlatēmōliztli: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Tēyōllālīliztli: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Tēquitl Cāhuitl: Poland. The project began in January 2023 and ended in June 2023
Tēquitl Ōhuitl: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.