Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan ītēchcopa Shen Duan

Tlanāhuatīlli Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan ītēchcopa Shen Duan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2024

Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan

īpal Shen Duan

Tlanāhuatīlli: Eco Surecare

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,098

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #160696

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan

Eco Surecare in tlapepechtli tlanechicōlli īpan cihuātlaquēntli tlatzintlan. In tlapepechtli quitoca in yancuic amo miyec neneuhcāyōtl, ihuan quipiya cualli tlapālli, ihuan yeccan mēlāhuac tlamantli. In īnacayo mochīhua zan īca cē tlaxelōlli ihuan mocētilia amo ītech zāzālli, ic mopalēhuia in tlamantli amo polihui. In ītenco caja quichīhua ēxcāmpa neīxcuitilli, ic caja huel motlālia īca cecni-cecni, ihuan quitzīnquīxtia tlamā tlanahuatīlli momalhuia zan cē tlacōtōntli īpan macuīlli. Amatl motequitia in huel mocuepa ihuan huel poliuhtoc. Se pāmitl temachtīlli īca pahtli tlanēxtilia motlālia ītech in caja icalaquiān ihuan mottaz in ihcuac tlapoa in caja.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Eco Surecare Tlapepechtli īpan Cihuātlaquēntli Tlatzintlan quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
Huēyiliztli īhuān Tlacualtepēhualli: Width 168mm x Depth 32mm x Height 150mm
Tōcāitl: Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
Tlachīhualiztli Māchiyōtl: ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
Tlanāhuatīlli Nētēcahuilīztli: The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
Tlatēmōliztli: The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative.
Tēyōllālīliztli: ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
Tēquitl Cāhuitl: The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
Tēquitl Ōhuitl: Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
Īxiptla Tlanēxtīlli: Photographer/Designer Shen Duan