Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli ītēchcopa Daniel da Hora

Tlanāhuatīlli Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli ītēchcopa Daniel da Hora cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlanextiliztenoyotl· 2024

Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli

īpal Daniel da Hora

Tlanāhuatīlli: Adote Um Gatinho

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

46,961

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #161093

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli

In chiuhqui tequitl oquicentlalih tlahcuiloltin chicahuaqueh ihuan yoliliztli pahuic, quinequia ma polihuih nenencayotl ipan covid-19 ihuan ma palehuilo miztin. Ica temohmachiliztli, oquittaqueh neltocayotl amo melahuaqueh, oquinchiuhqueh netlahtolli chicahuaqueh ihuan tlanamaquiliztli tequitl. Ica tlanamaquiliztli pahuic ihuan tianquiztli tetlapalewiliztli, in tequitl amo zan oquitemac tomin, noyuhqui oquicuep neltocayotl altepetl, oquinchiuh altepetl miec temachtiloyah ihuan tetlazohtlalih.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Cats in a Box Nenonotzaliztli Tlahcuilolchihualiztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Huēyiliztli īhuān Tlacualtepēhualli: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tōcāitl: Cat, Pets, Adoption, Illustration, Color
Tlachīhualiztli Māchiyōtl: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Tlanāhuatīlli Nētēcahuilīztli: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Tlatēmōliztli: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Tēyōllālīliztli: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Tēquitl Cāhuitl: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Calpolli Tlācah: Daniel da Hora
Īxiptla Tlanēxtīlli: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.