Xicpanahuī campa tlahtōlli
Threegun Tlaquimilolli Tlahcuiloliztli ītēchcopa E2W Studio

Tlanāhuatīlli Threegun Tlaquimilolli Tlahcuiloliztli ītēchcopa E2W Studio cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTlaquimilolli· 2025

Threegun Tlaquimilolli Tlahcuiloliztli

īpal E2W Studio

Tlanāhuatīlli: E2W Studio

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

11,497

Tlapalli

Tlanēxtilistli

Ītechcopa Threegun Tlaquimilolli Tlahcuiloliztli

Ipan ipehualiztli, Threegun nochipa oquichihuiliaya chichiltic, ce tlapalli huel nelhuayotoc ipan Chinateca intlachihualnemiliz, iuhqui cemitqui yolotl itech itleixcopintlachihualistli. In chichiltlapalli mocaqui ce itech in axcatl monequi mopiaz iitic in machiyotl itlachializnepanoliz. In nepanolnemiliztli itech amatetlamanaliztli ipan tlaquimiliz moceliya in tlahcuilcaquiliztli. Ihuan ipan tlaquimilolli icuitlapan, tlahcuilohqueh axcan oquiilpiayah in machiotlahtol Eyi iitic in tlahcuilolchihualiztli. Inon machiotlahtol omochiuh ce huei tlachializaxcatl ipan Threegun, hualpia quichihua ce huei tequitl iitic inon zatepa tlachializtli tlahcuiloliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Threegun Tlaquimilolli Tlahcuiloliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Threegun Tlaquimilolli Tlahcuiloliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Threegun Tlaquimilolli Tlahcuiloliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Huēyiliztli īhuān Tlacualtepēhualli
Width 58mm x Depth 134mm x Height 255mm
Tōcāitl
Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Tlachīhualiztli Māchiyōtl
In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Tlanāhuatīlli Nētēcahuilīztli
It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Tlatēmōliztli
In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Tēyōllālīliztli
As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Tēquitl Cāhuitl
The project was completed in 2024.
Tēquitl Ōhuitl
More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Īxiptla Tlanēxtīlli
Floating Stop

Tlacōhualli

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Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli