Dizayini ya Threegun Kapangidwe ka Ziphuphu ndi E2W Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2025
Threegun Kapangidwe ka Ziphuphu
ndi E2W Studio
Kasitomala: E2W Studio
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #167210Kapangidwe
Za Threegun Kapangidwe ka Ziphuphu
Kuyambira pomwe idakhazikitsidwa, Threegun yakhala ikugwiritsa ntchito wofiira, mtundu womwe uli ndi mizu yakuya m'miyambo ya Chitchaina, ngati gawo lalikulu la chizindikiro chake chowoneka. Mtundu wofiirawa umaonedwa ngati chimodzi mwa chuma chofunikira chomwe chiyenera kusungidwa mkati mwa dongosolo lowoneka la kampaniyo. Kugwiritsa ntchito machitidwe a gridi mwadongosoledwa mu ziphuphu kumagwirizanitsa makonzedwe. Ponena za kumbuyo kwa phukusi, wojambula waphatikiza mwamakono chikalata cha Three mu kapangidwe ka zithunzi. Chithunzicho chasanduka chuma chowoneka chofunikira cha Threegun, ndikupitiriza kusewera gawo lofunikira mu kapangidwe kawo kowoneka kotsatira.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Threegun Kapangidwe ka Ziphuphu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Threegun Kapangidwe ka Ziphuphu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Threegun Kapangidwe ka Ziphuphu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- Miyezo ndi Kuphimba
- Width 58mm x Depth 134mm x Height 255mm
- Zizindikiro
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- Teknoloji Yopangira
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- Vuto la Dizayini
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- Kafukufuku
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- Chilimbikitso
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- Nthawi ya Polojekiti
- The project was completed in 2024.
- Mdondomeko ya Ntchito
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- Mwini Zithunzi
- Floating Stop
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
