Lo dissènh Transatlantic Innovation Week Comunicacion Evenimenciala per Stefan Maier-Wimmer es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Publicitat.
FèrrePublicitat· 2024
Transatlantic Innovation Week Comunicacion Evenimenciala
Client : U.S. Konsulat München
Laureat del A' Design Award de Fèrre dins la Categoria Publicitat
Laureat de Prèmi Verificat
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A prepaus de Transatlantic Innovation Week Comunicacion Evenimenciala
La Setmana de l'Innovacion Transatlantica, organizada per l'Ambassada dels Estats Units e totes los cinc consulats generals, es un eveniment de mantuns jorns que se centra sul partenariat german-american e sa larga poténcia innovanta. Jos la devisa d'aquesta annada creativity unbound, un trailer d'eveniment, una pagina d'aterrissatge e un ensemble complèt d'aisinas de mèdias socials son estats concebuts pels partenaris de l'eveniment. Lo visual clau de l'eveniment combina la devisa amb l'idèa de partenariat coma messatge global.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Transatlantic Innovation Week Comunicacion Evenimenciala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Transatlantic Innovation Week Comunicacion Evenimenciala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Transatlantic Innovation Week Comunicacion Evenimenciala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Etiquetas
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Tecnologia de Produccion
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Desaffo de Dissènh
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiracion
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Durada del Projècte
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Flux Operacional
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Membres de l'Equipa
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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