Hair For Hope Cancer Care Initiative ترویج د Onedor Co. Ltd. لخوا د خورا باوقاره 2023 د برونز A' Design Award جایزه په ټولنیز ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
برونزټولنیز· 2023
Hair For Hope Cancer Care Initiative ترویج
د Onedor Co. Ltd. لخوا
پیرودونکی: Onedor Co. Ltd.
په ټولنیز کټګوري کې د د برونز A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #141480 لپاره د جایزې حالت تایید کړئډیزاین
د Hair For Hope Cancer Care Initiative ترویج په اړه
Hair for Hope د ویښتو د مرستې یوه خیریه پروګرام دی چې د سرطان د پاملرنې لپاره د امید بنسټ لخوا د سرطان څخه ژوندي پاتې شویو کسانو لپاره پیل شوی. دا پروګرام د ځوانانو په روزنه کې د عامه ګټو د ترسره کولو په اړه خورا اغیزمن دی. ټیم د خدمت او پیژندنې ډیزاین د ګډون کوونکو سره د خپل اړیکو او تجربې د پیاوړتیا لپاره طراحي کړی دی. په راتلونکې کې، دا پروګرام او پیژندنه به د سرطان څخه ژوندي پاتې شویو کسانو لپاره د خپلو تجربو د شریکولو او د ځوان نسل لپاره د عمل کولو او د ټولنې د ګټې لپاره د اغیزمنتیا څپې رامنځته کولو لپاره د عمل غوښتنې نښه شي. تاسو کولای شئ د چا امید شئ.
پیژندنه
د د برونز A' Design Award جایزه په اړه
Hair For Hope Cancer Care Initiative ترویج د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Hair For Hope Cancer Care Initiative ترویج څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Hair For Hope Cancer Care Initiative ترویج اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - ابعاد او بسته بندي
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - ټاګونه
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- د تولید ټیکنالوژي
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- د ډیزاین ننګونه
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- څیړنه
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - الهام
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - د پروژې موده
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- د عملیاتو بهیر
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- پیټنټونه
- N/A
- د ټیم غړي
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - د عکس اعتبار
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
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