Gen Xu and Feihu Han nisqap Yanjing White Beer Cerveza Q'ipina (Beer Packaging) diseñon

Gen Xu and Feihu Han nisqap Yanjing White Beer Cerveza Q'ipina (Beer Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2021

Yanjing White Beer Cerveza Q'ipina (Beer Packaging)

Gen Xu and Feihu Han rurasqa

Mañakuq: Beijing Yanjing Brewery Co.,Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

11,517

Taripasqa Premio Atipaq

#120520 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Yanjing White Beer Cerveza Q'ipina (Beer Packaging) nisqamanta

Yanjing Yuraq Cerveza nisqaqa botellapi hinaspa latapi cervezata q'ipinapaq diseñom kachkan. Grafikakunaqa Chinasuyu hinaspa Alemaniasuyu kawsaykunata tupachin, colorninkunataq Alemaniasuyu fútbol p'achamanta hap'ikun, hinaspa cebada granonkunapa hinaspa hoppa imagenninkunawan Alemaniata, yuraq cervezapa paqarisqan llaqtata, yupaychan. Escudo hina ruwasqa título panelqa producto sutinta sut'inchan, hinaspa diseñota allin tupasqata wakaychan. Lataqa huk runa makipa tamañuyninman rikch'akun, allinta hap'inapaq, botellataq sikinmanta uranman huch'uyapun, kaqllataq maypipas hap'iy atikun. Botellaqa mast'arikuq vidriomanta ruwasqa, lataqa mast'arikuq aluminiomanta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Yanjing White Beer Cerveza Q'ipina (Beer Packaging) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yanjing White Beer Cerveza Q'ipina (Beer Packaging) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yanjing White Beer Cerveza Q'ipina (Beer Packaging) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Tupukuna & P'istuy: 67.4*67.4*248mm, 54*54*170mm
Etiquetakuna: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Ruway Tecnología: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Diseño Sasachakuy: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
T'aqwiy: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Kallpachay: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Llamk'ay Pacha: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Purichiy Puriy: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Huñu Runakuna: Feihu Han
Gen Xu
Da Wu