Chengdu Wanjiazu Technology Co., Ltd nisqap Moutai Prince Traguna Botella Qhatanapaq Wakichiy diseñon

Chengdu Wanjiazu Technology Co., Ltd nisqap Moutai Prince Traguna Botella Qhatanapaq Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2025

Moutai Prince Traguna Botella Qhatanapaq Wakichiy

Chengdu Wanjiazu Technology Co., Ltd rurasqa

Mañakuq: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

192,019

Taripasqa Premio Atipaq

#169050 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Moutai Prince Traguna Botella Qhatanapaq Wakichiy nisqamanta

Moutai Prince nisqaqa 500 ml chinamanta hatun tragupaq botellapa qhatanan wakichiymi. Botellapa sikin sesamo muhu wayaqamanta muyusqa rikch'ayninta hap'in, hanaq patantaq huk phanchisqa sesamo t'ikata rikch'akun. T rikch'ayniyuq kirpanaqa sesamo t'ika raphikunapa siq'inkunata pichqa waqar pisqukunapa siq'inwan huñun. Kirpanaqa metalpi hatarichisqa llamk'aywan ruwasqa, chaymi huk sumaq riqsina kimsa t'aqpi llamt'usqata paqarichin. Sikintaq huk llamp'u velvet llamt'uwan tukusqa, chayqa hap'inapaq allinmi. Llimp'inkunaqa huk sumaq salsa llimp'ita bronce hinaspa qurichasqa quri llimp'ikunawan llamk'achin. Huk wist'u siq'isqa etiquetaqa wisteria kulli pachapi quri trigu ruru siq'ikunawan muyuchisqa kachkan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Moutai Prince Traguna Botella Qhatanapaq Wakichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Moutai Prince Traguna Botella Qhatanapaq Wakichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Moutai Prince Traguna Botella Qhatanapaq Wakichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Tupukuna & P'istuy: A bottle contains 500ml
Etiquetakuna: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ruway Tecnología: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Diseño Sasachakuy: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
T'aqwiy: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Kallpachay: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Llamk'ay Pacha: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Purichiy Puriy: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Huñu Runakuna: General Manager and Design Director: Jingan Jia