Samiqman pasay
PepsiCo Design and Innovation nisqap Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño diseñon

PepsiCo Design and Innovation nisqap Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.


QuriPilluchina· 2025

Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño

PepsiCo Design and Innovation rurasqa

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

4,523,221

Llinphikuna

Diseñomanta

Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño nisqamanta

Hard Dew 2024 nisqaqa huk churana diseñom, kuraq runakunapaq ruwasqa, upyanallapaq kaq machasqa upyanapaq. Kay diseñoqa Mountain Dew marcapa kallpanta kuraq runakunaman qhawarichisqa hina mast'arin. Estados Unidos nisqapaq versionqa biker tatuaje arte nisqamanta hap'ikun. Asia-Pacífico nisqapaq versionñataq chay kikin yuyayta huk dragón nisqawan wiñachin, chaypas huk riqsisqa tatuaje ruwaymi. Dragonqa k'anchaq anqas llimp'iwan lliphlliq q'umir llimp'iwan rikuchisqa kachkan, chaywan churanaqa kallpayuq kawsayniyuq hina rikukunanpaq. Kay churanaqa riqsisqa marcapa kayninta kuraq upyaqkunaman riqsichinanpaqmi ruwasqa.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mountain Dew Hard Dew 2024 Machasqa Upyana Churanapaq Diseño munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
Kallpachay
Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.

Auspiciasqa

Designers.org nisqamanta Aswan Karuman T'aqwiy

Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.

Allin Diseñoqa Hatun Riqsiyta Meresen

A' Design Award nisqaqa tukuy suyukunamanta allin diseñopaq juradowan qhawasqa premiom. A' Design Award nisqapi yaykuy, meresisqa riqsiyta, sutiyuq kayta, hatunchayta, ruwayniykipaq riqsichiyta tarinaykipaq. Ruwayniykita A' Design Award nisqapaq akllasqa kachun, munasqa A' Design Prize nisqapaq atipanakunaykipaq.

Akllasqa Kachun