Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga na Zhang Zhipeng

Umushinga Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga wa Zhang Zhipeng ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2020

Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga

na Zhang Zhipeng

Umukiriya: Fen Jiu Group

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100408

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga

Umwandiko w'Igitabo: Fenjiu ni ipaki yakozwe ku bwa inzoga y'Ubushinwa. Icupa rikozwe mu birahuri bifite ibara ry'ubururu bwifashishije uburyo bwo gusiga (spray) bwerekana ibisa n'ibisikirira. Umubiri w'icupa ufite impande umunani, naho igipfundikizo cyacyo gisa n'indabyo z'abarikoke. Ishusho iri hejuru y'icupa igizwe n'inzitizi enye zisa n'imiraba y'amazi. Icupa ryuzuyemo ibara rya zahabu (bronzing), naho agasanduku k'inyuma gakozwe mu mpapuro zidasanzwe z'umukara zifite na zo ibara rya zahabu. Icupa rifite ubushobozi bwo kwakira mirilitiro 500 kandi rigera ku burebure bwa santimetero 25.5. Igishushanyo kigereranya imiterere gakondo y'indabyo zishushanywa ku madirishya n'imiterere igezweho, kugira ngo cyerekane umuco w'Ubushinwa ku bakiriya b'urubyiruko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Fenjiu Igikorwa Nyamukuru: Ipaki y'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Ibipimo n'Ipaki: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Ibibazo Fatizo: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Ikoranabuhanga ryo Guteza Imbere: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Ikibazo cy'Ishusho: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Ubushakashatsi: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Ibyatumye Habaho: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Igihe cy'Umushinga: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Uburyo bw'Imikorere: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Abagize Itsinda: Design director: Zhang Zhipeng
Abafotoye: Zhang Zhipeng