Nong Li Ipfunyika rya Byeri na China Resources Snow Breweries

Umushinga Nong Li Ipfunyika rya Byeri wa China Resources Snow Breweries ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

PlatiniIpaki· 2025

Nong Li Ipfunyika rya Byeri

na China Resources Snow Breweries

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Ipaki

7,685,193

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #163373

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nong Li Ipfunyika rya Byeri

Nong Li ni igishushanyo cy'ipfunyika rya byeri cyahumekewe n'Umuco wa Yangshao wo mu Bushinwa bwa kera. Icupa ryahawe ishusho ya Shuang Er Ni Yu, ikibindi cy'ibumba gifite ishusho y'ifi ya salamander cyakoreshwaga nk'igikoresho cyo kubikamo inzoga muri uwo muco wa kera. Ubuhanga bwo kubumba ibumba ryirabura buhujwe n'imiterere gakondo y'ikirahure, kandi ibara ryijimye ririnda byeri urumuri n'impinduka z'ubushyuhe. Imishushanyo ya jewometiri yongera ubwiza bureba amaso kandi ituma icupa rifatwa neza. Umupfundikizo werekana intambwe enye z'umuhango wa kera w'Abashinwa wo kunywera ku bandi: gusogongera, gutanga, gusubiza no kwitura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Nong Li Ipfunyika rya Byeri ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nong Li Ipfunyika rya Byeri igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Nong Li Ipfunyika rya Byeri ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Ibipimo n'Ipaki: product dimensions, 355 mm x 355 mm x 120 mm
Ibibazo Fatizo: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Ikoranabuhanga ryo Guteza Imbere: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Ikibazo cy'Ishusho: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Ubushakashatsi: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Ibyatumye Habaho: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Igihe cy'Umushinga: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Uburyo bw'Imikorere: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Abagize Itsinda: Qiguang Li, Celine Zhou, Yan Yang