Umushinga 2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina wa Alexander Chin ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
ZahabuIpaki· 2020
2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina
Umukiriya: Seasons Playing Cards
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #101023Imigereranyo
Ibyerekeye 2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina
Ipaki y'Amakarita ya 2019 National Card Collection Day Deck ni ipaki ifite imikoranire ku makarita yo gukina. Igishushanyo cyayo cyahumekewe n'ingoro za Maroc, gifite ibishushanyo bikoze mu buryo bwa intaglio bigana amabuye yabajwe n'imiterere ya jewometeri. Ikibazo cyanditse ku ruhande gitumira ukoresha gufungura irembo. Kuzamura umuryango w'igikombe binyuze mu nzira y'umwobo w'urufunguzo bigaragaza icyiciro cya mbere. Indorerwamo yihariye ireba impande zombi ifite ubwijime bwa 30 ku ijana ihisha icyumba kigaragara iyo urumuri rumuritse imbere. Igaragazwa rya nyuma ryerekana inzira ndende imurikirwa isubiramo. Amakarita asize irangi ryabengerana rizamutse mu buryo bw'amakaro.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. 2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. 2019 National Card Collection Day Deck Ipaki y'Amakarita yo Gukina itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Ibipimo n'Ipaki
- Width 68mm x Depth 22mm x Height 90mm
- Ibibazo Fatizo
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Ikoranabuhanga ryo Guteza Imbere
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Ikibazo cy'Ishusho
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Ubushakashatsi
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Ibyatumye Habaho
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Igihe cy'Umushinga
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Uburyo bw'Imikorere
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patente
- .
- Abagize Itsinda
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Abafotoye
- Photography: Bryan Aellen
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
