Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore na Etereo Pte Ltd

Umushinga Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore wa Etereo Pte Ltd ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore

na Etereo Pte Ltd

Umukiriya: Etereo Pte Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

13,995

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101113

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore

Adore ni igishushanyo cy'ipaki y'ibisohoka mu bagore. Iyi paki ikoresha inyandiko yanditswe n'intoki nk'ikintu nyamukuru mu igishushanyo, kugira ngo itange umuco w'ubwato n'ubusore. Igishushanyo kigezweho ni gito kandi cyoroshye, gishyizwe ku mucyo utagira ibindi bishushanyo byinshi, bituma ijisho ryibanda ku ngingo y'ubuzima bw'abagore. Buri paki ikorwa mu ikaramu ya alumini ifunze neza, ifite uburyo bwo kongera gufunga, bituma ukoresha ashobora gufungura gato agafata ikigenewe, hanyuma agasubira gufunga paki kugira ngo arinde ibisohoka mu bagore udukoko n'udukorora. Hakozwe ingano eshatu: iy'iminsi mikuru, iy'amanywa, n'iy'ijoro.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Adore Repackaging Igikoresho cy'Ibisohoka mu Bagore ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Ibipimo n'Ipaki: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Ibibazo Fatizo: Sanitary Pads, Repackaging, Rebranding, Females
Ikoranabuhanga ryo Guteza Imbere: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Ikibazo cy'Ishusho: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Ubushakashatsi: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Ibyatumye Habaho: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Igihe cy'Umushinga: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Uburyo bw'Imikorere: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Abagize Itsinda: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng