Rosé Ikirango cy'Icupa cy'Inzoga na Ximena Ureta

Umushinga Rosé Ikirango cy'Icupa cy'Inzoga wa Ximena Ureta ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Rosé Ikirango cy'Icupa cy'Inzoga

na Ximena Ureta

Umukiriya: Concha y Toro

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

24,014

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101247

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Rosé Ikirango cy'Icupa cy'Inzoga

Rose ni ikirango cy'icupa cyakozwe ku nzoga ya rose ikorerwa muri Chile. Ikirango kigira ingano ya milimetero 85 ku 90, kandi gicapiwe ku rupapuro rugira ubwoko bw'imisusire ifite uburemere bwa gramu 89 kuri metero kare. Amabara atanu yihariye yakoreshejwe mu buhanga bwa digital offset, hakoreshwa ifoyili y'izahabu, ifoyili y'umukara, hamwe n'imisusire yubatswe (relief) n'iyimanitse buhoro (bas-relief). Igishushanyo cyahumekewe n'amaroza, amababi y'amaroza, amababi y'imizabibu, ndetse n'amabara yoroheje y'ikirere cyo mu mugoroba. Amashami y'imizabibu arazenguruka inyandiko. Icupa rifite ubushobozi bwa millilitre 375, ingano nto ikiri nshya muri ubu bwoko bw'inzoga muri Chile.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Rosé Ikirango cy'Icupa cy'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Rosé Ikirango cy'Icupa cy'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Rosé Ikirango cy'Icupa cy'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Ibipimo n'Ipaki: Label Dimension: 85x90 mm
Ibibazo Fatizo: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Ikoranabuhanga ryo Guteza Imbere: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Ikibazo cy'Ishusho: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Ubushakashatsi: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Ibyatumye Habaho: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Igihe cy'Umushinga: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Uburyo bw'Imikorere: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Abagize Itsinda: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Abafotoye: Diego Agurto