Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage na Zhangyong Hou

Umushinga Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage wa Zhangyong Hou ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage

na Zhangyong Hou

Umukiriya: Oulevi

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #106057

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage

Oulevi ni igikoresho cyo gupakira ikigage cy'igifu. Ikibindi ni igikoresho cy'icyuma kitagira ibyuma bishye (stainless steel) gifite ubushobozi bwa litiro imwe, gifite ingano y'ibumbano ya milimetero 274 z'uburebure na milimetero 193 z'uburebure. Ishusho yacapwe igaragaza imisusire y'igikombe cy'ikigage. Amashusho agaragaza inkomoko y'ibikoresho fatizo, ari byo ubugari (barley) buva muri Ostaraliya, umusemburo uva mu Burayi bw'Amajyaruguru, n'ibigori by'ikigage (hops) biva muri Amerika y'Amajyaruguru. Ikimenyetso cy'igikombe gifasha abaguzi kumenya iyi marika bagitegereje bari kure. Intego y'iyi design ni ukugaragaza mu buryo bworoshye inkuru y'igicuruzwa ku gice cy'ubucuruzi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Oulevi Packaging Design Igikoresho cyo Gupakira Ikigage yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Ibipimo n'Ipaki: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Ibibazo Fatizo: Beer packaging, illustration, beer logo design
Ikoranabuhanga ryo Guteza Imbere: Stainless steel can
Ikibazo cy'Ishusho: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Ubushakashatsi: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Ibyatumye Habaho: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Igihe cy'Umushinga: It took a month,
Location: Dalian, China
Abagize Itsinda: Zhangyong Hou