Birds and Coffee Gupakira na Kristina Pacesaite

Umushinga Birds and Coffee Gupakira wa Kristina Pacesaite ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Birds and Coffee Gupakira

na Kristina Pacesaite

Umukiriya: Kavos gurmanai

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #106477

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Birds and Coffee Gupakira

Ibicuruzwa byose bikwiye gupakira neza. Mugutezimbere ibi bipfunyika, uwashushanyije yafashaga uruganda rwiza rwa kawa rouge kugirango agere kubantu bashya baha agaciro kawa nziza kandi yita ku nkomoko. Mugutanga isura nshya yububiko, uwashushanyaga yagerageje kuzamura agaciro kawa yakozwe n'intoki zituruka kumugabane wose. Icyemezo cyo gukoresha amashusho y’inyoni muri buri gihugu cyari gishingiye ku miterere yacyo meza kandi n’intoki zakozwe zumva ko zitanga ku bicuruzwa byanyuma. Impapuro zubukorikori hamwe nibara ryijimye ryijimye ryibishushanyo nabyo bikora intego imwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Birds and Coffee Gupakira ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Birds and Coffee Gupakira biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Birds and Coffee Gupakira ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Ibipimo n'Ipaki: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Ibibazo Fatizo: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ikoranabuhanga ryo Guteza Imbere: Digital printing on kraft paper
Ikibazo cy'Ishusho: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Ubushakashatsi: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Ibyatumye Habaho: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Igihe cy'Umushinga: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Uburyo bw'Imikorere: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Abagize Itsinda: Kristina Pacesaite