Super Box Igikoresho cy'ibanze na Musa Celik

Umushinga Super Box Igikoresho cy'ibanze wa Musa Celik ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Super Box Igikoresho cy'ibanze

na Musa Celik

Umukiriya: Divan

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

15,468

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #108627

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Super Box Igikoresho cy'ibanze

Super Box ni ipaki yo kohereza ibiryo yakorewe Ikigo cy'Ibiryo Divan mu Turukiya. Imiterere itandukanye y'amabahasha ifasha gutegura no gutanga amateka mu buryo bunoze. Byongeye kandi, wino uhindura ibara bitewe n'ubushyuhe uri kuri iyi paki ushobora kumenyesha urwego rw'ubushyuhe bw'ibiryo. Iyi paki irashobora gusubizwamo (recyclable) kandi ntangiza ibidukikije kuko ikorwa mu bikoresho bishobora kubora, nka umuceri.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Super Box Igikoresho cy'ibanze ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Super Box Igikoresho cy'ibanze biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Super Box Igikoresho cy'ibanze yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.

Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
Ibipimo n'Ipaki: Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm
Ibibazo Fatizo: Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
Ikoranabuhanga ryo Guteza Imbere: We designed the Super Box considering both customer satisfaction and Divan kitchen team.

Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.

All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.

The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
Ikibazo cy'Ishusho: Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
Ubushakashatsi: During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
Ibyatumye Habaho: Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.

During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.

Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
Igihe cy'Umushinga: The project started in April 2020 and finished in June 2020 in Istanbul.
Uburyo bw'Imikorere: This package as a whole is created to deliver Divan experience to homes.

The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.

All these details provide you a pleasant meal in the comfort of your home.
Abagize Itsinda: Creative Director: Musa Çelik
Designer: Musa Çelik
Abafotoye: All images were taken by Musa Çelik.