Snow Time L Vino na Evan Chen and Ziming Guo

Umushinga Snow Time L Vino wa Evan Chen and Ziming Guo ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Snow Time L Vino

na Evan Chen and Ziming Guo

Umukiriya: Lascaux Design Institute Inc.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #110335

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Snow Time L Vino

Gu Yue Long Shan nitsinda rinini rya vino gakondo yumuhondo mubushinwa, yashinzwe mu 1664. Igicuruzwa gishya bakoreye Gu Yue Long Shan, gitanga igitekerezo cyo kwishimira igihe gito. Igishushanyo mbonera gishingiye ku myumvire y’amazi, shelegi, umuceri wa glutinous nigihe, byingenzi muri vino yumuhondo, kandi byerekana imisozi namazi byaho kugirango bibe ishusho yuzuye. Kubakoresha abategarugori bakoze igipfunyika cyoroshye, bakoresheje pulp press firime, kandi bahujwe nuburyo bwo kwerekana indentation, kugirango batange urubura.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Snow Time L Vino ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Snow Time L Vino biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Snow Time L Vino ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Ibipimo n'Ipaki: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Ibibazo Fatizo: logo，packaging，illustrations，graphics
Ikoranabuhanga ryo Guteza Imbere: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Ikibazo cy'Ishusho: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Ubushakashatsi: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Ibyatumye Habaho: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Igihe cy'Umushinga: The project was launched in Shaoxing in July 2020.
Uburyo bw'Imikorere: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Abagize Itsinda: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang