Umushinga Oink Gupakira wa Studio 33 ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2021
Oink Gupakira
na Studio 33
Umukiriya: Sin Ravnice
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #110499Imigereranyo
Ibyerekeye Oink Gupakira
Kugirango abakiriya babone isoko, gukina no kumva byatoranijwe. Ubu buryo bugereranya imiterere yibiranga byose, umwimerere, uryoshye, gakondo naho. Intego nyamukuru yo gukoresha ibicuruzwa bishya bipfunyika kwari ukugaragariza abakiriya amateka yo korora ingurube z'umukara no kubyara ibiryo gakondo byujuje ubuziranenge. Igishushanyo mbonera cyakozwe muburyo bwa linocut yerekana ubukorikori. Ibishushanyo ubwabyo birerekana ukuri kandi bigasaba abakiriya gutekereza kubicuruzwa bya Oink, uburyohe bwabo hamwe nimiterere.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Oink Gupakira ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Oink Gupakira biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Oink Gupakira ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Ibipimo n'Ipaki
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Ibibazo Fatizo
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Ikoranabuhanga ryo Guteza Imbere
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Ikibazo cy'Ishusho
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Ubushakashatsi
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Ibyatumye Habaho
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Igihe cy'Umushinga
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Uburyo bw'Imikorere
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Patente
- OINK Trademark (2020) Sin Ravnice
- Abagize Itsinda
- Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic - Abafotoye
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
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